Privacy & Security
Privacy Policy
This policy explains how Betalife collects, uses, shares and protects personal information under the New Zealand Privacy Act 2020.
Personal information
What we collect
We collect information you provide when you place an order, create or use an account, contact us, submit a review, join a mailing list or request support. This can include your name, delivery and billing address, email, phone number, order and payment status, product enquiries, return or warranty information, and communications with us.
We also receive technical and usage information when you use the website, such as device, browser, IP address, cookie identifiers and pages viewed. Payment card details are handled by authorised payment providers; Betalife does not receive your full card number.
Why information is needed
How we use personal information
We use personal information to process payment, supply and deliver orders, communicate about an order, provide product advice, handle tracking, returns, warranty and customer support, prevent fraud, keep business and tax records, improve our website and services, and meet legal obligations.
With your consent or where otherwise permitted, we may also send marketing about products and offers. You can unsubscribe at any time.
Service providers
Who we share information with
We do not sell personal information. We share only what is reasonably necessary with providers that help us operate, including Shopify and website hosting providers, payment and fraud-prevention providers, delivery and order-tracking providers, customer-support systems, analytics and marketing providers, and professional advisers.
We may also disclose information where required or authorised by law, or to protect customers, Betalife or others from fraud, security threats or unlawful activity.
Service locations
Overseas processing
Some providers may store or process information outside New Zealand. Where this occurs, we use the provider for the purposes described in this policy and take reasonable steps to ensure appropriate privacy protections apply.
Website tools
Cookies, analytics and marketing
Cookies and similar technologies help the website remember preferences, keep the cart working, understand site use, measure advertising and improve performance. You can manage cookies through your browser and any consent controls shown on the website, although blocking essential cookies may affect site functions.
Marketing emails include an unsubscribe option. Service messages about an order or support request are not marketing messages.
Protecting information
Storage, security and retention
We use reasonable administrative, technical and organisational safeguards to protect personal information from loss, misuse and unauthorised access or disclosure. No online system can be guaranteed completely secure.
We keep information only for as long as reasonably needed for the purposes described above, including customer service, warranty, accounting, fraud prevention and legal requirements, then delete or de-identify it where appropriate.
Access and correction
Your privacy choices
You may ask to access or correct personal information Betalife holds about you. We may need to verify your identity before responding. You may also withdraw marketing consent or make a privacy complaint.
If you choose not to provide information needed for an order, delivery, payment or support request, we may be unable to provide that service.
Privacy questions
Contact us
Email contactus@betalife.co.nz with “Privacy” in the subject line. Please explain your request and include enough information for us to identify the relevant record.
You may also contact the Office of the Privacy Commissioner if you are not satisfied with our response.
Last updated: 9 September 2026.
Privacy request
Ask to access or correct your information
Contact our team and put “Privacy” in the subject line so the request reaches the right place.